Bleacher Report is to debut a new live interactive game show from the B/R Studio at the Caesars Palace Las Vegas Sports Book. The weekly B/R Betting Game Show will be shot in front of a live audience with content distributed across the firm’s app and social handles.

It will feature a rotation of guest hosts starting with former NFL superstar Chad Ochocinco, who will lead the audience in games and contests immediately following the NFL’s Thursday Night Football broadcast for its debut.

The B/R Betting Game Show puts fans at the center of the action by inviting them to participate in a series of games with the chance to win cash and prizes. The repeatable segments include ‘Win or Destroy’ where fans have to show how well they know a celebrity guest for a chance to win valuable memorabilia or watch it be destroyed by an industrial shredder, ‘Champ or Chump’ betting challenges where participants try to predict outcomes of celebrity challenges and athletic contests, and regular on-the-spot challenges within the Caesars Palace Sports Book like ‘Get the Picture’ or ‘Over/Under.’

The addition of a new show to the B/R Betting portfolio comes as video views have increased by four times over the past two months, averaging 13.3 million views per month across all platforms. It will join other series’ including Your Fantasy Fire Drill and the B/R Betting Show, and will be hosted by Kelly Stewart and Cabbie Richards.

“When we launched our partnership with Caesars Entertainment almost a year ago, it was with this type of content in mind. Something that can engage fans at the most iconic sports book in the world, while providing B/R Betting compelling programming that can be distributed to our hyper-engaged fanbase,” said Sam Toles, chief content officer of Bleacher Report. “The B/R Betting Game Show reflects the B/R voice in a unique format that we know audiences will love.”