VIDEO: Scientific Games reflects on five-launch first year with Caesars

“Speed to market is hugely important for customers in the US,” said Keith O’Loughlin, speaking after Scientific Games had closed a successful first year for its sports betting partnership with Caesars by going live in the state of Indiana.

At the start of September, the two companies launched a retail sportsbook at the Indiana Grand Racing & Casino in Shelbyville – the first venue for sports betting wagers in Indiana and a fifth state for the seven-state Scientific Games/Caesars partnership. 

The Indiana launch came almost exactly a year to the day after Caesars started taking bets in New Jersey. The other three live states for the partnership are Iowa, Mississippi and Pennsylvania, while OpenSports – SG Digital’s revamped sportsbook proposition – will soon be introduced by Caesars in both Illinois and North Carolina.

Speaking shortly after the launch at this year’s Betting on Sports conference, O’Loughlin explained that being first to market is so important because customers in the US are “generally not so promiscuous – they only have a small number of wallets from a digital perspective, while on the retail side they’re quite loyal to brands or casinos”.  

He added: “The brand ambition and drive that Caesars has as a business coupled with the size and scale of Scientific Games is a significant force from a sports betting perspective. 

“We’re hugely excited about working with them and look forward to being their core partner as they drive more towards the market-leading slot that they feel is rightfully theirs.”

To see the full interview with Keith O’Loughlin, click here.