With the help of All-Pro wide receiver Larry Fitzgerald, DFS and sports betting operator DraftKings has been hosting NFL “Pink ‘Em” daily fantasy contests every Sunday throughout this month. All proceeds from entry fees will be donated to the Larry Fitzgerald First Down Fund for Breast Cancer Support

So far, two October NFL Sundays and two Pink ‘Em contests have resulted in more than $70,000 raised, leaving the initiative well on pace to surpass the total donation goal of $100K.

The third of the four October NFL Pink ‘Em contests is being held this Sunday and is open for entry here.

Said DraftKings: “Larry Fitzgerald has used his visibility as an NFL player to support several charitable initiatives, raise money for charity, and inspire others to give. He understands that his visibility as a professional athlete brings with it a responsibility to give back to the community.”

The First Down Fund has two priorities: promoting reading proficiency and technology access for K-12 youth as cornerstones to success at school and in life, and supporting efforts to prevent and cure breast cancer and support breast cancer survivors.