Following a successful inaugural partnership last year, online gaming firm 888 has confirmed details regarding its extended its sponsorship deal with the NFL’s New York Jets for the 2019-2020 season. The deal, said 888, continues to be the first and only partnership of its kind between a pure digital gaming company and an NFL team.
As part of the agreement, 888casino branding will be on display across the 82,000-plus capacity MetLife Stadium, including the ‘red-zone’ feature, for all eight regular season Jets home games. 888casino promotions will also be spread online across the team’s website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games.
The deal will enable the company to utilize New York Jets branding in its different sites and apps in New Jersey. The sponsorship which will be executed throughout the 2019 New York Jets’ football season, offers additional cooperation efforts throughout the season.
“The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community,” said Yaniv Sherman, Head of Group Commercial Development.
He added: “The continuation of the partnership marks another milestone for 888casino in the US, as we continue to pioneer betting operations through this sponsorship agreement, our second consecutive with an NFL team!”
Ian Lasher, New York Jets’ Senior Vice President of Corporate Partnerships, said: “We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world.”
888 added that the deal is one of many developments for the company in the US market, following the launch of its new online casino platform in New Jersey in July, and marks a new era for online gaming in the United States. Since launching its proprietary technology in Nevada, Delaware and New Jersey in 2013, the company already has a unique position across the three regulated states for online gaming.
