Major League Soccer’s (MLS) Philadelphia Union has formalized a new partnership with Parx Casino, a leading gaming destination in Pennsylvania and operator of the second legal mobile sportsbook in the state. As a part of the agreement, Parx will be the Presenting Partner of the Halftime Show on all local broadcasts of Union games and will be activating on the Toyota Plaza at Talen Energy Stadium on game days.
Street teams will be engaging fans to download the Parx app and take advantage of their deposit match and teach people how to responsibly make bets. Fans who download the app will be automatically entered to win prizes including a grand prize of an all-inclusive trip for four to the Union’s away game against New York Red Bulls.
“Parx Casino is the premiere destination for gaming and sports gambling, not only for the Philadelphia-area, but for the state of Pennsylvania as a whole,” said Jean-Paul Dardenne, Senior Vice President of Corporate Partnerships at the Philadelphia Union. “We are confident that our fan base will enjoy the added fun, perks and prizes of the Parx presence on game days.”
“We’re excited to partner with the Philadelphia Union and the fastest growing professional sport in the US,” said Marc Oppenheimer, Chief Marketing Officer at Parx Casino. “MLS looks to be a great partner for the emerging legalized sports betting business. We look forward to working with the Union to maximize the value for their franchise and Parx.”