Industry trade association iDEA Growth has confirmed that Kindred Group has become the latest industry member to join the trade association, bringing its membership total to 25.

The association, which advocates the legalization of mobile gaming and betting, has worked towards establishing a gambling advocacy movement via testimonies to a number of state legislatures.

Jeff Ifrah, founder of iDEA Growth, commented: “Since the first iGaming bill in New Jersey in 2013, to the Supreme Court ruling allowing states to create their own legislation, a unified industry voice was needed to advocate for and educate lawmakers and the public on the revenue opportunities and consumer protection from regulating mobile betting and gaming.

“With iDEA Growth members representing every vertical in mobile gaming, we have built an effective lobbying force to support federal legislation that is backed by facts and demonstrates data integrity; to educate state lawmakers on the financial benefits and to ensure the best consumer gaming experience that is safe and regulated.”

Representing a large portion of the industry, iDEA Growth members include:, Bet365, Continent 8 Technologies, DraftKings, EML Payments, Gamesys, Global Payments, Golden Nugget, GVC Holdings, Ifrah Law, Kambi, Net Entertainment, Pala Interactive, Paysafe, PlayNJ, Pointsbet, Resorts Interactive, Saiber, SBTech, SG Digital, Sightline Payments, Sportradar, Stars Group, Unibet and Worldpay.

“Kindred Group is delighted to join iDEA and contribute more than 20 years of experience gained from global markets. We have continuously advocated for fact-based policymaking, and with our core focus on sustainability and responsible gambling, we believe we can make a meaningful contribution to iDEA,” added Liv Biesemans, Group Deputy General Counsel, Kindred Group PLC and iDEA Growth member.

“iDEA is playing a vital role in unifying the industry to deliver a clear and consistent voice for innovation while using technology to modernize approaches to safe, responsible gaming,” said Christopher Justice, President, Global Payments Gaming Solutions and iDEA Growth member. 

“Operators and technology providers alike have an obligation to ensure our industry’s digital transformation is responsibly managed, and iDEA serves in a leadership role.”