Sports betting firm William Hill US and Lakeside Hotel & Casino, an Affinity Gaming property, have revealed plans to open a new William Hill Sports Book on the lower level of the Iowa casino on August 15. Construction on the new facility is currently ongoing. Once complete, guests and bettors will have access to the firm’s mobile app, kiosks, and InPlay wagering menu.

The new sports book will be visible as soon as guests step off the escalator and will feature 14 65-inch viewing monitors with 4K LCD displays and two 86-inch viewing monitors with 4K Ultra HD displays. Sports fans looking for comfortable places to watch the games and events with friends will be at home in this newly renovated space.

“Our new sports book at Lakeside Hotel & Casino expands our long-standing partnership with Affinity Gaming,” said David Grolman, President of Retail Operations for William Hill US. “We have operated their sportsbooks in Nevada for many years and look forward to providing exciting new experiences to resort guests and sports fans in Iowa.”

David Monroe, VP & General Manager for Lakeside Hotel & Casino added: “We are partnering with William Hill to provide our guests with an exciting entertainment experience for football season and beyond. William Hill has long been the gold standard for sports betting and we look forward to partnering with them as soon as we are able to take the first bet.”

Lakeside Hotel & Casino marks the fourth sports betting partnership for William Hill US in Iowa. Other confirmed locations it will operate when sports betting launches include casinos in Des Moines, Bettendorf and Waterloo.