MGM Resorts International has launched GameSense, described by the firm as an industry-best, company-wide program that aligns responsible gambling policies with enhanced customer service and education, at its recently acquired property, Empire City at Yonkers Raceway in New York.
It stated: “MGM Resorts is at the forefront of defining and promoting responsible gambling within the industry, and it’s a major focus at every one of the company’s casinos worldwide. Since launching nationwide in 2017, GameSense has already sparked more than 900,000 conversations with guests.
“By implementing GameSense, responsible gambling education and support will be integrated into Empire City Casino’s guest service culture. It’s all designed to help guests make informed decisions and keep gambling fun.”
Empire City Casino President & COO Uri Clinton commented: “It’s exciting to introduce MGM programs, such as GameSense, to our guests. This program epitomizes the MGM culture – it’s innovative, forward-thinking and puts our guests first. We look forward to introducing GameSense to the community.”
GameSense will take shape through personal interactions between guests and trained staff based at the property’s member rewards location. In addition to speaking to trained employees, guests of Empire City Casino will be able to utilize interactive GameSense touchscreens and pick up educational materials and other resources.