Scientific Games Corporation has appointed Steven Stamstad as its senior vice president of marketing and communications. He brings to the role more than 25 years of global marketing experience and a track record of driving growth and transforming businesses in the online retail marketplace, mobile gaming, entertainment and sports industries.

Stamstad will be responsible for elevating the firm’s global leadership, increasing engagement with its key stakeholders across gaming, lottery and sports and instituting data-driven, marketing best practices to drive results. He will leverage his marketing and communication expertise to drive new products, build brand franchises and expand innovation across Scientific Games’ portfolio of omni-channel products.

Barry Cottle, President and Chief Executive Officer, said: “Steve is a fantastic addition to our Scientific Games executive team. His years of global marketing expertise in the gaming, entertainment and sport sectors, coupled with his mobile and online experience will help us create a world-class global marketing team, drive revenue growth and take Scientific Games to the next level.”

Previously Stamstad served as vice president, global brand marketing at HOMEAWAY/EXPEDIA, the world’s largest vacation home rental online marketplace, where he led acquisition and brand strategies, created and implemented a differentiating brand positioning and developed successful global brand partnership promotions.

As vice president of worldwide marketing at Electronic Arts (EA), Stamstad led EA’s mobile and social games, growing market leadership and success through the launch of new games, expansion of brands onto new platforms and partnerships with critically acclaimed franchises. In addition, at The Walt Disney Company Stamstad led marketing initiatives to extend Disney’s entertainment leadership to digital TV and broadband Internet applications and services.