Omni-channel sports betting solutions provider Playtech BGT Sports has extended its sportsbook partnership with Codere with a new contract scheduled to run until the end of 2022. The new deal, encompassing more than 9,000 betting terminals and retail tills, covers its retail presence and online facilities in Latin America, particularly Mexico, Panama, and Colombia and in Europe in Spain.
In a press statement, Codere CEO Vicente Di Loreto said: “We’re very pleased to have extended our deal with Playtech BGT Sports, which is amazing news for our growing business across Spain and Latin America. Choosing Playtech BGT Sports allow us to provide both great content and an engaging customer experience.”
John Pettit, Chief Commercial Officer at Playtech BGT Sports, added: “We’re very excited to have concluded a deal with Codere which will see us distribute our products to them across retail and digital in both Spain and Latin America for another four years.
“We know the type of user journey we can provide, combined with the range of betting events and markets, and ability to build accumulator bets has driven additional margin for them in multiple markets and we look forward to helping them grow their customer base and performance levels even further.”
