GAN plc the developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, has announced the launch of a simulated gaming website for the Pearl River Resorts portfolio, consisting of three casinos in Choctaw, Mississippi.

GAN previously announced the partnership with Mississippi’s Choctaw Indians on April 30, 2018. Having launched the simulated gaming website on schedule, the company said it has seen a strong initial response from what it cited as ”… a new regional US gaming market”. Pearl River has also agreed to license the firm’s US patent addressing loyalty awards linking, becoming the 14th US client to do so.

Dermot Smurfit, CEO of GAN commented: “Pearl River is one of America’s largest Native American casino resort properties, and the largest casino resort in Mississippi. This represents a brand new, strategic market for GAN, and we look forward to working with Pearl River to grow their simulated gaming business in the coming months.

“In the first half of 2018, GAN grew gross purchases by players by over 52% due to both new launches and existing expansion. GAN now has successfully launched Simulated Gaming websites for 14 clients across 11 states, and we continue to see incremental opportunity to scale this segment through online/on-property marketing activity and working with our casino partners to expand user interaction and engagement.”