Digital marketing platform provider OtherLevels Holdings has signed up with ‘a leading European wagering operator’s US subsidiary’, and will be powering the mobile messaging for its first US online sportsbook.

The operator is licensed for online sportsbook wagering in New Jersey, and will become the fourth OtherLevels client to be licensed to operate an online sportsbook in the Garden State.

Brendan O’Kane, the firm’s managing director, commented: “We are thrilled to sign this new European operator, and to support their US entry. OtherLevels now has four clients launching online sportsbooks in the State of New Jersey. It is the epicenter of the rapidly growing US sportsbook wagering sector and is viewed by US and European operators as the launchpad for the wider US market, as and when other US states legalize on-line sports betting.”

O’Kane added: “It is easy to understand the huge investment going into the emerging US sports betting market. New Jersey alone is a market with half the population of Australia, and the combined New Jersey, New York and Pennsylvania region has nearly double the population of Australia.

The combined US population is five times the size of the UK, which is one of the world’s most sophisticated online wagering markets. The US will be a fiercely competitive market, which is opening the opportunity for OtherLevels, to deliver innovative and differentiated web and app engagement solutions for new entrants. OtherLevels, with an experienced team in Philadelphia, is very well placed to exploit this opportunity.”