William Hill has appointed Gordon Wilson, president and CEO of Travelport, to its board of directors as an independent non-executive director effective from January 2 2019. He will play an integral role in the firm’s ambitions to grow its sports betting business in the US.

Travelport is a leading travel distribution platform, powering real time flight, hotel and car bookings for the global travel industry as well as providing mobile apps and technology services to airlines such as easyJet, Emirates, Virgin Atlantic and Delta. Wilson has been the CEO since 2011 and led the company through its successful Initial Public Offering in New York in 2014. Whilst headquartered in the United Kingdom the business generates about one third of its activity in each of the Americas, EMEA and Asia Pacific.

Roger Devlin, chairman of William Hill, commented: “Gordon brings extensive experience of the development and use of proprietary technology and data at scale on a global basis. This, alongside his knowledge of the US market in particular, bring great value to William Hill given our strategic priorities and focus on capturing the opportunity provided by sports betting regulation in the US.”

Wilson said: “It is a fascinating time to join the board of William Hill and I look forward to bringing my experience to the table to play a part in the ongoing growth of the business.”

On joining the board, Wilson will also become a member of its Corporate Responsibility, and Nomination Committees.