Wynn Resorts has boosted its sports betting capabilities, confirming a strategic partnership with BetBull as it looks to pursue sports betting opportunities in the emerging U.S. market.

The partnership aims to strengthen the position of both parties when it comes to capitalising on the developing U.S. opportunity by combining Wynn Resort’s nationally recognized brand with BetBull’s digital sports betting operations and technology.

BetBull is a betting company that aims to offer users a truly unique experience, the first of its kind to combine free-to-play game mechanics with a mobile-first and truly social design.

Founded in 2015 by serial entrepreneur Sadok Kohen, BetBull has a presence in Malta and the United Kingdom. The Company is backed by former CEOs of 888 Holdings and Bwin, as well as several other prominent investors.

In conjunction with the formation of the strategic partnership, Wynn Resorts will make a minority equity investment in BetBull.

Wynn Resorts will own 22.5% of BetBull on a fully-diluted basis upon closing of the investment which will occur in due course subject to customary closing conditions.

A further affirmation of Wynn’s continued ambitions for expansion come in the form of the firm’s growth $2.5bn project plans for Massachusetts, something that would only accelerate the growth of Wynn in the evolving US market.