Scientific Games Corporation (SGC) have announced a key internal promotion, with Barry Cottle set to become the company’s new president and CEO, after being promoted from his current role of chief executive officer of SG Interactive.

Taking up the role on June 1 of this year, he replaces current incumbent Kevin Sheehan who is set to remain with SGC as a senior adviser.

Previously holding executive roles at Deluxe Entertainment, Zynga, Electronic Arts, The Walt Disney Company and Palm Computing, Cottle, who joined SGC in August 2015, stated: “Innovation is the cornerstone of our strategy at Scientific Games.

“Across all our business units and platforms, we are relentless in our efforts to drive greater efficiency and adaptability to take advantage of new and growing markets.

“Scientific Games’ expertise and passion for innovation is an invaluable asset, as we continue to build cutting-edge technology to enhance the player experience for both retail and digital platforms.”

It has also been revealed that Tim Butcher has been named the firms new EVP and chief product officer, across all Scientific Games’ business divisions, after previously serving Seagate Technology as SVP and GM of the Consumer Solutions Group.

Outgoing president and CEO Sheehan, commented: “I’m proud of what we have accomplished over the past two years. Our Company is stronger than ever and growing across all our divisions.

“With the acquisition of NYX and the rapid growth of our entire interactive business, Scientific Games is poised to lead the future as the entire gaming industry transitions to new digital and mobile platforms.

“I want to thank the Scientific Games executive team, my friends and colleagues at MacAndrews & Forbes and all of our employees for their hard work and commitment. Barry has been a great partner, and I look forward to supporting his efforts to lead Scientific Games into the digital future.”

Ronald O. Perelman, Chairman of the Board of Scientific Games, added: “Kevin took over after the successful integration of Bally and WMS and, as one company, moved Scientific Games forward and helped in driving growth across all our business units.

“I want to thank him for his strong leadership and tireless efforts that led to the company’s success over the last two years and I look forward to continuing to work with him as a senior advisor to the company.

“Under Barry’s leadership, SG Interactive, now SG Social and SG Digital with the NYX acquisition, has become the market leader in free-to-play and online gaming and is perfectly positioned to capitalise on new markets opening up to legalised online gaming, lottery and sports betting around the world, including the United States.”