Jason Lisiecki, formerly director of product for William Hill US, has taken up the newly-created role of vice president of North America at IWG, the supplier of online, instant win games. Prior to his stint at William Hill he was digital products director for Michigan Lottery and worked closely with IWG as the company launched its instant win offering in the state.
Lisiecki will be responsible for managing IWG’s existing North American customer base, which includes Atlantic Lottery Corporation, British Colombia Lottery Corporation (BCLC), Georgia Lottery, Loto-Québec and Michigan Lottery, as well as expand its network of lottery partners. He will also spearhead the expansion of the firm’s recently opened North American office.
He commented: “It’s an exciting time to be working in the North American Lottery market and this role is a perfect fit with my experience in Michigan starting up and managing the Lottery’s online product portfolio. IWG is obviously known for providing award winning online instant games, but I also know from first-hand experience they act as key strategic partners with their lottery clients. I am excited to join the team and support our lottery partners by delivering superior content that generates revenue for good causes.”
Rhydian Fisher, CEO at IWG, added: “We’re delighted Jason is joining the IWG team. His experience in the North American lottery market is second to none and he’ll be a real asset to both IWG and all our clients and partners in the region.”