MLBPA strikes new licensing deal with Caesars Entertainment
Caesars Entertainment is being provided with access to MLB player imagery rights through a new partnership agreement with the league’s players association. MLB Players, Inc., the business arm of the MLB Players Association (MLBPA), reached an agreement with Caesars to allow the entertainment and hospitality giant to use MLB player name, image and likeness. The … Continue reading MLBPA strikes new licensing deal with Caesars Entertainment
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