Score Media and Gaming, parent firm of theScore, has secured market access to offer mobile sports betting in Colorado via an agreement executed yesterday with a subsidiary of US gaming operator Jacobs Entertainment Inc (JEI). 

Subject to receiving all relevant licenses and approval from the Colorado Division of Gaming, the company said it anticipates launching its mobile sportsbook, theScore Bet, in the state later this year.

Under the terms of the agreement, JEI will receive a percentage of revenue derived from theScore Bet’s mobile sports betting operations in Colorado, subject to certain annual minimum guaranteed amounts, and an initial fee payable up front. The agreement spans an initial term of 10 years, extendable for two successive five-year renewal terms, at theScore’s discretion.

“We can’t wait to introduce theScore Bet to fans in Colorado later this year,” said John Levy, Founder and CEO. “We’ve already seen exciting early momentum from our mobile sportsbook in our launch state of New Jersey. Now we are focused on its multi-state rollout while driving ongoing product innovations to further strengthen the connection between our media and gaming platforms, leveraging our incredibly powerful and highly-engaged sports app audience.”

JJ Garcia, Vice President of Colorado Operations of JEI, said: “theScore is a market leader in mobile innovation. Their sports app is already one of the most popular in North America and, with theScore Bet, they are now leading the way in the integration of digital media and sports betting to deliver a revolutionary and holistic experience for fans. Their visionary and unique approach truly sets them apart and we’re thrilled to partner with them.”