Novomatic, in partnership with Televisa, owner of operating firm PlayCity Casinos, has brought a star-studded new slot game to casino floors in Mexico this week. Dusk Till Dawn, based on the vampire road movie of the same name, was given a high profile airing at 16 venues throughout the country complete with launch parties, and pre-event TV coverage. The headline event itself took place at PlayCity Casino Plaza Real in Monterrey.
From Dusk Till Dawn is part of the Austrian manufacturer’s recent strategy to develop a string of omni-channel IP titles. Featuring the likes of George Clooney, Salma Hayek and Juliette Lewis, players are taken on an action-packed journey to Mexico. A well-rounded combination of proven Novomatic math, explosive gameplay and sounds, a raft of bonuses and two-level progressive jackpot appeals to a diverse range of slot enthusiasts. The game rolled out at all PlayCity casinos on the VIP Lounge 2.32 cabinet, already a hit in Mexico.
Judith Barrientos, sales manager Crown Gaming Mexico, said: “It was a challenge to launch a single game when our multi-games have become so well established in Mexico. From Dusk Till Dawn shows that Novomatic is more than all the classics and taking the brand out of its comfort zone also produces great results. The launch night was very successful and I am really thankful to PlayCity, without them, this would not have been possible.”